Press Releases: MUDD EXPANDS

by March 18
March 18, 2005

Top youth brand, Mudd, will launch in Scandinavian countries in Spring '05 and Central and South American countries in Fall '05. Mudd USA signed the deals with Norway-based VIB AS and Panama-based Bellagio Enterprise Panama, Inc respectively. Steven Seidman, chairman of Ingroup Licensing, Mudd's exclusive licensing agent, made the announcement.

Mudd is one of the leading youth brands in the US, with wholesale sales in excess of 500 million annually. VIB has licensed womens' and girls' apparel and accessories. According to Seidman, "VIB has done a phenomenal job launching Mudd in Norway, with over $1.7 million shipped at wholesale. We have expanded their territory to Sweden, Denmark, Finland and Iceland, which will ship in Spring '05."

Bellagio will make womens' and girls' apparel and accessories, which will sell in Panama, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Belize, Colombia, Venezuela, Ecuador, Peru, Dominican Republic, Jamaica, Aruba, Curacao, Saint Martin, the Cayman Islands, the Bahamas, Dominica, and Guadeloupe.

The Mudd denim line was founded in 1995 and has grown to include 18 domestic and international licensees ranging from shoes to apparel, which carry the Mudd name and create products in the Mudd image. The house of Mudd creates clothing for trendsetters everywhere regardless of race, creed, color, sex or social status. Each style is as special asthe person wearing it. Our name is Mudd.

Ingroup Licensing is the exclusive licensing agent for Mudd. Based in New York, NY, Ingroup concentrates on developing lifestyle brands. Other clients include kenzie, mac & jac, ElJay, and Smith & Wollensky. Learn more at