Press Releases: True Religion Bags New Licensing DealMay 12, 2007
May 21, 2007--True Religion Apparel, Inc. (Nasdaq:TRLG) is proud to announce that it has signed a licensing agreement with Jacobs & Leslie Hsu Designs LLC, a leading designer and distributor of high-end handbags and small leather goods, to manufacture and sell True Religion branded handbags worldwide. The new handbag line will launch at the Project Show in Las Vegas in August 2007 and will begin shipping to retailers for Spring 2008.
Hsu Designs partner Leslie Hsu previously designed for brands Calvin Klein and Tahari, and recently licensed and launched UGG Australia(R) handbags, which have been featured at Neiman Marcus, Nordstrom, Barney's, Henri Bendel and other premium retailers. "We were impressed with Leslie's wide range of work and creative ability to embrace my vision and direction," said Jeffrey Lubell, chairman and chief executive officer. "Her distinctive designs feature the most exquisite and exotic materials. We believe her natural talent at combining unique shapes and distinctive finishes will create signature pieces emblematic of the True Religion look that our customers will embrace."
In addition to UGG Australia(R) handbags, Hsu, head designer, has launched several successful handbag collections, including TIBI and Kulson. Hsu's eponymous collection of handbags, now in its fourth year of distribution in specialty boutiques, is a constant favorite with such celebrities as Madonna, Jessica Simpson, Sarah Jessica Parker, Britney Spears, Hilary Duff, Debra Messing, Paris Hilton and Nicole Richie, and her handbag creations have been featured in many movies and hit television shows.
"Leslie is one of the best names for premium handbag design in the industry today, and this new license agreement builds on our expanding categories of licensed products that showcase the potential of True Religion as an aspirational brand, while adding significant revenue and operating income," added Michael Buckley, president.