Press Releases: Press Expands Licensing with OuterwearSeptember 22, 2010
New York, NY (PRWEB) September 22, 2010
Top Contemporary brand Press has announced the addition of Brescia Apparel to its licensing program. Brescia Apparel will expand Press’s current product reach and bring a breath of fresh air into its line of leather jackets and bottoms.
In making the announcement, Sandy Dombroski, International Fashions Sales and Marketing Director, said “The addition of Brescia Apparel will greatly expand the reach of the Press brand. We are shifting into a brand-building mode, and look forward to introducing such a wide variety of new products to the Press consumer.” The new products will debut in time for Coterie at the Javits Center September 21-23rd and at Bread & Butter, an international specialist trade fair for street and urban wear, in Berlin in January 2011. Press is distributed at major department stores including Bloomingdales, Nordstrom, Von Maur, Lord and Taylor, and specialty stores throughout the U.S.
International Fashions is a Canadian-based fashion company with a worldwide reach. With over thirty years of experience they are committed to excellence in the fashion industry. Their enthusiasm and entrepreneurial attitude has created strong relationships with both manufacturers and distributors throughout North America, Europe, Asia, and the Middle East. International Fashions has recently furthered their distribution network through Europe to the Benelux region and Australia. They have an established client base throughout these global markets comprised of both independent and major retailers. For more information, visit www.ifashions.ca.
About InGroup Licensing
InGroup Licensing is a full-service licensing company that specializes exclusively in fashion licensing, concentrating on fashion and lifestyle brand extensions. Founded in 1994, the company develops programs that fully integrate the disciplines of marketing, merchandising, advertising and promotion, from researching brand recognition levels and identifying logical product mixes to matching brands to partners, negotiating contracts, and managing business growth. The firm has been voted License! Magazine’s ‘Top 100 to Watch’ for its work in the licensing community. InGroup is based in New York. For more information, visit www.ingrouplicensing.com.