Brands we helped build

True Religion

True Religion logo
True Religion Brand Jeans was established in December of 2002 to take denim in a refreshing new direction. The Los Angeles based premium denim company has become known for its intense attention to detail: from the fashion-forward seams, to the remarkable embroidery and innovative hand-sanded vintage washes, True Religion Brand Jeans has distinguished itself as a leader in the high-end denim market for men, women and kids. The line also includes a myriad of colored corduroy pants, skirts, shirts, shorts, jackets, blazers, hoodies, T-shirts and everything in between.

Husband and wife designers, Jeffrey and Kym Lubell have combined his love of classic rock and her love of hip-hop and R&B to produce a trendsetting line made to exceed consumers? expectations of denim apparel. Magazines including Elle, Bazaar, InStyle, NY Times, Los Angeles Magazine, Lucky, GQ, Razor, DNR, Rolling Stones, Men's Health, Vogue, Intl Publications, Teen People, Teen Vogue, Star, People, InTouch, Life & Style, and US Weekly have recently featured True Religion Brand Jeans apparel.

The line has been featured in movies including 'Cake' w/ Heather Graham, 'The Fog' w/ Selma Blair (opening scene), 'Domino' w/ Keira Knightley, and 'Dukes of Hazzard' w/Jessica Simpson.

In addition, the brand has amassed an impressive list of celebrity enthusiasts including Kate Beckinsale, David Beckham, Sarah Chalke, Courteney Cox, Gary Dourdon, Faith Evans, Tom Ford, Jennifer Garner, Heather Graham, Kate Hudson, Angelina Jolie, Donna Karan, Heidi Klum, Nick Lachey, Jennifer Lopez, Freddie Ljungberg, Madonna, Chad Michael Murray, Gwyneth Paltrow, Brooke Shields, Jessica Simpson, Jada Pinkett Smith, Gwen Stefani, Justin Timberlake, Usher, Bruce Willis, the Wayans Bros., and the Cast of Desperate Housewives.

True Religion Brand Jeans can currently be found in the world's finest retailers including:
  • United States: Barney's New York, Fred Segal, Neiman Marcus, Ron Herman, Henri Bendel, Bergdorf Goodman, Saks Fifth Avenue, Atrium, H. Lorenzo, Kitson, Intermix, Politix and Jeffries NY
  • United Kingdom: Harrods, Harvey Nichols, Selfridges, and Vertice
  • France: L'eclaireur, Printemps, Bonmarch and Galeries Lafayette - Paris; Martine Chambon - St tropez.
  • Japan: Barneys, Isetan, B?2ND, and Estonation
  • Hong Kong: Lane Crawford and Harvey Nichols
  • Italy: Gio? Moretti, De Fano, Sugar, Leam, and Luisa Via Roma
  • Russia: Mercury and Opium